Commissioned by what3words, BASE Studios created a cinematic campaign to demonstrate the pinpoint power and precision of their location technology for Land Rover Defender owners and enthusiasts. The result was a video-led, multi-channel package featuring a hero film, cover story in BASE magazine accompanied by an extended digital article, and social video content distributed across both Jaguar Land Rover and what3words platforms.
Project Highlights
- Concept development and full creative production for a global automotive campaign.
- Directed and shot on location in California’s Alabama Hills and Sierra Nevada range.
- Used a lightweight, climbing-capable crew to access remote desert peaks for unique angles.
- Delivered cinematic storytelling that merged brand technology with the spirit of adventure.
