Mclaren
Flowstate

Relaunching the McLaren GT to a new market, the performance automotive brand wanted to take on the Grand Tourer leaders head-on. We were tasked with writing and executing an idea that ensured the GT stood out as a more refined and long-distance-focused offering within the McLaren line-up.

Project Highlights

• Flow-state concept captured a transcendent, ethereal experience of traveling between distant locations with effortless ease.
• Magical realism approach showed a woman’s flow-state journey through an otherworldly visual style.
• World-first technique combined 35mm film, Virtual Production screens, Motion Control rigs, and Anamorphic lenses with Kodak’s support.
• An unprecedented technical combination required months of testing to perfect in challenging production conditions.