Land Rover Defender
The Defender Trophy Launch

Inspired by the original Camel Trophy, Jaguar Land Rover wanted to capture the spirit of modern adventure, driven by purpose. We shaped an overland adventure race across southern Africa into a global TV and YouTube format.

They also needed content to launch the concept, recruit potential participants and create hype on a global stage. Managing complex logistics and safety operations in wildlife territories – occasionally pressing pause to let lions pass through – we created a series of films and launch assets to tell the cinematic stories of this epic race.

Project Highlights:

• Launch films and a global TV commercial in remote South African wilderness.
• 30+ multilingual assets across 24 global markets.
• Deployed camera tracking vehicles and a 50-person crew to capture high-end cinematic footage in extreme terrain.
• Rigged and filmed multiple climbing and adventure sequences for dynamic action storytelling.
• Captured a real rhino collaring operation, directly supporting conservation efforts.